Zomato Drops Hrithik Roshan-Starring Advertisement After Mahakal Temple Authorities Deem It Insulting

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Zomato was ordered to remove the advertisement by two priests from the Mahakal temple. The “Man Kiya Zomato Kiya” commercial has Bollywood actor Hrithik Roshan ordering food from “Mahakal” when he is in the mood for a flood plate or “thali.” It is important to highlight that Mahakal is a well-known local eatery. One of the twelve “Jyotirlingas,” the Mahakal temple or Mahakaleshwar of Lord Shiva in Ujjain draws pilgrims from all across the nation. Hindu Janajagruti Samiti urged people to boycott the meal delivery service on Twitter. They commented, “In an advertisement, @iHrithik quotes “Thaali khane ka man tha, Mahakal se mangaa liya.” They stated that Mahakal is a deity who is adored, not a servant who brings food to those who ask for it. Later, Zomato clarified the situation and stated that the advertising was no longer present. They went on to say that the “Mahakal” thali commercial was a component of their pan-Indian restaurant promotion effort. The Ujjain restaurant Mahakal Restaurant is one of our high-order volume restaurant partners, according to the Gurgaon-based business, and thali is a suggested item on its menu. After two priests from Ujjain’s Shree Mahakaleshwar Temple urged the immediate removal of the Hrithik Roshan-starring advertising, Boycott Zomato became a popular topic on Twitter. Narottam Mishra, the state home minister for Madhya Pradesh, said that he has asked the police to investigate the situation. According to Mishra, the social media commercial video appears to have been modified at first glance.

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