India’s Swiss bond
Swiss Watches are known for their quality and high-end standard of mechanism. Joining forces with the 'Make in India initiative' of the Indian government, here’s all about a Swiss watch brand that is soon to launch its collection in India.
Watches make up for the trendiest accessory. They accentuate the overall look of the outfit when complemented with the right attitude. As Swiss watches have carved a niche for themselves in the watch industry, a new Swiss brand, Mugnier is soon to launch its three collections namely ‘Semper’, ‘Mode’ and ‘Invictus’ through multi-level marketing company QNET.
The three timepieces are inspired by iconic Mugnier creations with trademark Swiss-made movements and elements. However, what’s notable is that these timepieces will be assembled in a high-tech facility in India which will be in retrospect to the 'Make in India' initiative of the Central Government. The plush and exquisite watches in the collections shall range from INR 86,000 to INR 1,80,000.
Coming to the collections, that one can anticipate being in India, the 'Mode' collection emanates the styles followed in the high-end European capitals from Milan to Barcelona. It is emblematic of the ultra-glamorous, suave, beautiful and luxury pieces worn at high-end markets, restaurants and is a mark of the glitzy and entertaining nightlife in culturally opulent European cities. For the man, the collection is all about exuding individuality and confidence amid chaos while for the woman, it is bespoke of effortless fashion sense and elegance.
As Swiss watches have carved a niche for themselves in the watch industry, a new Swiss brand, Mugnier is soon to launch its three collections namely ‘Semper’, ‘Mode’ and ‘Invictus’ through multi-level marketing company QNET .
Departing from the ultra-fashionable style is the bold and formidable ‘Invictus’ collection. The watch styles in this collection take inspiration from modern sailing with a clear distinction between men’s and women’s watches. For the man, the watches encapsulate a mystery and depth depicted with the interplay of black and gold colour. It personifies a bravado and sportiness for the man on the edge! The women’s watches in the collection have a formal look with blue against rose gold. It suits the contemporary woman who doesn't shy to go into overdrive for things she is passionate about in life.
Coming to the ‘Semper’ collection, the collection is reminiscent of age-old customary luxurious watches that one might have kept as a family jewel to be passed on to the generations to come. Its grandeur and rich finishing is inspired by the English countryside and the alluring Swiss Alps.
The collection has different watches in gold finishing for men and women. However, all the watches are made in a classic style reflecting the Haute Swiss watch aura as seen from its attention to detail. The women’s watch made in thin stainless steel and plated with gold gives a touch of confidence while in a ceremonial affair. For the man, the watches in gold casing and band are a silent statement echoing a self-assured and nonchalant persona.
With these collections soon to be in India, one can see how the purchasing power of the middle class has grown in India which has made watches go beyond as an accessory of utility and speak about fine Horlogerie, great craftsmanship and ultra-luxury boom in the industry. As per QNET, Mugnier expects to launch new models of watches in India within six to eight weeks. It will be worth a watch how this Swiss collection fermenting the progressive initiatives of government shall pan out for the domestic watch industry and shape it.
From the February-March 2021 issue of FHM India.
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