What the Hell Is a Hypebeast?
A hype beast is someone who collects clothing, shoes, and accessories for the sole purpose of impressing others.
Who is a Hype Beast exactly?
A hype beast is someone who collects clothing, shoes, and accessories for the sole purpose of impressing others. It is a slang for someone who is a “beast” (or obsessed) about hyped-up fashion brands, especially sneakers. If it’s not popular, it has no space in a hype beast’s closet. So this person would own and wear every pair of Balenciaga shoes in every possible colour at least once. Their wardrobe would be overflowing with outfits from their favourite hyped brands with room for more.
It’s a ifestyle
Being a hype beast is not an easy feat. It requires dedication, hard work and a disposable income high enough to afford this lifestyle. Only a hype beast recognises and appreciates the value of resale market of branded items. They know how to find the best possible value of a pair of sneakers worn only once to buy the latest drop. They also have the perseverance to camp outside showrooms for an upcoming release. And they know that when it comes to brand loyalty, more is less.
Are you a Hype east?
There are definite tell-tale signs of a hype beast. You are one if you receive instant gratification after buying branded clothes, shoes and accessories. If you are more concerned about the buzz a particular brand or item creates than the utility it has for you, you may be one. If your outfit is always on point irrespective of where you are going or whether you are going out at all; you show strong potential to be a . And if you want to own everything Kanye West designs, wears and promotes; you are definitely one.
People may condemn, they may mock but they can’t take away the fact that owning and wearing these branded items fills with immense pleasure.
From the November 2018 issue of FHM India.
Spotted a mistake, or your photo used without permission? Report a correction
in your inbox