Grass Is Greener On Loewe’s Side

Loewe, We Hope You’re Listening, And For Our Readers, Here Is The Latest Sneakers Pair To Skip Out On Purchasing. But, If You Are Someone Who Is A Nature Lover, Maybe This Sneakers Brings Lawn To Your Feet!

Grass Is Greener On Loewe’s Side

Whether you’re a baby boomer just now learning of the newer generation or a millennial in a constant battle with their younger peers, one thing is for sure — Gen Z is making waves in the world of fashion and there is no way to ignore them. The love for sneakers transcends generations. From Gen X to Millennials. And we are keenly interested to know that will Gen-Z approve of a pair of sneakers or not, read ahead to know our views.

After the release of the latest Studio Ghilbi’s Howl’s Moving Castle collection, luxury fashion house Loewe continues to surprise their customers with the release of their famous “Grass Sneakers”. Whether you’re looking for a new everyday pair or some on - field kicks, Loewe has got your footwear needs sorted. No one had anticipated Loewe’s most recent release of odd sneakers with blooming grass, even though we’ve all seen a ton of quirky sneakers from well - known labels go viral worldwide.

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The Grass sneakers from the Spanish luxury fashion house’s Spring Summer 2023 menswear collection have us absolutely speechless, although the ones they dropped now are not made from real grass. The shoes were originally made in association with the artist Paula Ulargui Escalona and blossomed with actual grass.

Grass Is Greener On Loewe’s Side

If you wear this pair of shoes in a board meeting you would probably be laughed at; a lot!

The company also designed matching jackets, pants, and sweatshirts that all featured long, green grass. It’s interesting to note that Paula Ulargui Escalona sowed seeds onto 42 pairs of sneakers months before the presentation, while routine maintenance was carried out to keep them looking runway - ready.

The intention of the brand was to portray the objects that gradually meld with nature. The shoes are composed of canvas, and Loewe hand - embroidered raffia all over to create the grass finish. To give the raffia a grass - like texture, it has been manually sewn. The manufacturing process of canvas involves the use of a lot of chemicals so it's also not very eco-friendly.

Grass Is Greener On Loewe’s Side

The raffia fibre itself is not considered waterproof, which entails If you wear this pair of shoes in a board meeting you would probably be laughed at; a lot! As, for those looking to personify the phrase "the grass is greener on my side," Loewe's grass sneakers await you.

From the March 2023 issue of FHM India.

FHM
Ishita Kamra

The FHM India editorial team.

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