Holi taken Above & Beyond
Getting bigger and better with every year, 3rd Rock Entertainment’s exclusive EDM fest, Holi Reloaded roped in cult trance group, Above & Beyond to electrify Mumbai!
Into its fifth iteration, India’s premier Electronic Dance Music fest, Holi Reloaded is getting bigger with each passing year. The Holi-themed EDM festival unleashed the international trance band, Above & Beyond on the Mumbaikars. The event also witnessed supporting performances from Pearl, Beyond 120, Mash, Avneesh, Nosh & SJ, Helium Project, Bunty and Audio Addict.
The show was hosted by Nikhil Chinapa and Nisha Harale as the event became a grand star-studded affair with Bollywood and television celebrities attending the party in full force. Organised by 3rd Rock Entertainment, sponsored by Lawman Pg3 and powered by Volkswagen, the event witnessed more than 8000 attendees, with celebrities like Adaa Khan, Ankit Gera, Deepshika Nagpal with husband Kaishav Arora, Ishq Bector and Inder Kumar among others.
Ace designer Archana Kochhar was also a part of Holi Reloaded 2017. Showcasing her latest fashion for Holi and also launching a new scarf collection inspired by Holi Reloaded, she made the whole event more fashionable for music lovers.
Speaking about the event, Aarnavv Shirsat, founder & director, 3rd Rock Entertainment said that it is one of the most sought after Holi parties in Mumbai as it has the best of EDM. And with Above & Beyond joining the list of performers, it has become even bigger in its fifth season.
The event was not just about fashion and entertainment as a part of the proceeds from Holi Reloaded 2017 was donated for ‘Child Education’, an initiative by Smita Thackeray’s NGO, Mukkti Foundation to deliver the message of making world a better place through education.
From the May 2017 issue of FHM India.
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