In the news: Woodland, Micromax, Imaginarium and more
Woodland, Imaginarium, Micromax and more: the launches and events that made news this month.
Woodland kick starts 3rd season of #NoTicketToExplore campaign
Woodland, the leading adventure apparel and accessory brand, has kick started its 3rd season of its #NoTicketToExplore adventure campaign. The campaign consists of 7 enthralling challenges, where the participants need to conquest all 7 of them to win a trip to Canada. Woodland has tied up with Canada Tourism for this contest and to keep the glistening of the new season more alive, there will be 4 winners this time. Two winners will be selected from digital contests which will run on Woodland’s website for almost 8 weeks. The third winner will be selected from in-store shoppers. The campaign will also include one wild card winner from an online contest that will run for a period of 7 days. Alongside, the four lucky winners will be taken on a fascinating trip to Canada where they will get an exclusive break-through of exciting activities like diving, skiing, trekking, bicycling, clubbing, safaris, 'stop touring, etc.
Mumbai’s first 3D printing café by Imaginarium
Imaginarium, India's largest 3D printing company, launched a first of its kind 3D Printing Hub in Mumbai on 15th April. Bringing the best of 3D printing in India, you can just walk in in café and start using the amazing technology first hand. The hub aims at creating a platform for community engagement and increasing awareness of 3D printing among the general public, especially students. In this space you can expect to find a range of tailor-made courses and workshops for those new to the technology, along with a wide variety of 3D printers, 3D pens, customised gifts and miniature figurines for sale.
Micromax enters premium segment with Dual 5
Accelerating its journey towards bringing future disruptions to the market, Micromax announced its entry into the growing premium smartphone category with the launch its first dual camera smartphone - Dual 5, the first in the upcoming Dual series. The phone features a premium metal body chamfering on edges that gives the premium look to the device. But the USP of the phone is the 13MP+13MP dual rear camera and 13MP front camera with flash. It is fully equipped with dual camera capabilities that automatically combines depth of field and focus to capture DSLR quality images.
Price: ₹24,999
Adidas Originals’ Iniki Runner
Adidas Originals’ new modern-retro Iniki Runner is a new iteration for men presenting the shoe’s nostalgic design in modern-retro colourways. Faithful to the design of classic 70s running silhouettes, the Iniki Runner features a stretch-mesh construction with suede overlay panels and tumbled leather serrated 3-stripes marks. Bringing the referential silhouette into the 21st century, the shoe is then elevated with a concealed sockfit interior and full Boost midsole, finished with an essential gum rubber outsole that completes the shoe’s classic-contemporary design. Offered for men in solid grey/turbo, the release pairs the Adidas philosophy with a compelling design.
Price: ₹14,999
Indian School of Hairdressing hosts styling program for barbers
Indian School of Hairdressing staged ‘An evening with extraordinary Gentlemen’ to create some great moments that bring international hair artists to educate barbers in India with latest in men’s grooming and hair trends. Celebrity barbers from British Barbers’ Association (BBA), Chris Foster and Erik Lander presented an evening full of the latest styles and techniques, and also showcased grooming hairstyles and fashion trends from the UK. The BBA team also conducted a four day workshop on creative men’s grooming and traditional wet shave at Indian School of Hairdressing.
From the May 2017 issue of FHM India.
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