Time for Some Real Talk

Yes, Balenciaga with their ‘destroyed’ Paris sneakers took it up a notch, but one brand that has been practicing this trend since 2013 that came to our notice recently is Golden Goose, an Italian high fashion sneaker brand. The creators believe that each scuff, tear, and smudge accumulated over time tells a story. However, we are in disagreement with the pre-distressed sneakers as it makes no sense. Before we get into our ‘real talk,’ let’s understand the brand's concept behind deep scuffs, glue stains, and yellowed midsoles shoes.

Started by young blood, golden goose tries to aim for a vintage vibe that evokes memories of the past. With their collection, the only thing we reminisce about is a rip, scratch, or mark. Furthermore, their shoes are handmade and later individually distressed by the sneaker maker. I mean, first, they take out time to develop a pleasing-looking shoe, then destroy it with their own hands, and call it a trend. What the heck?

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Speaking of the quality of the shoes this brand provides, it is impeccable. Nonetheless, we are covering them today as they reach the most celebrities and have become their chosen brand. From Selena Gomez, walking the stress on NYC in these shoes to Shia wearing them on the red carpet, they adore the brand’s craftsmanship, but we are sticking on how these fetishize poverty.

Speaking of the quality of the shoes this brand provides, it is impeccable. Nonetheless, we are covering them today as they reach the most celebrities and have become their chosen brand.

When one buys a pair of sneakers, wearing a fresh pair nearly every day and letting it beat to death after use is a content feeling. But these distressed sneakers just devoid those memories. Coming back to Golden Goose, for them this has been a great trade secret, but trust us it isn’t fashion-forward. We are a fan of luxury goods, but the idea should not be tone-deaf.

With 99% of their shoes dirty & with blemishes, Golden Goose does deliver comfort with uniqueness but isn’t good for everyday use. If you value the trends and want to follow what your admired A-Listers are up to, then go get your hands on a pair of sneakers by Golden Goose, but do remember better timeless sneakers are waiting for you by exemplary brands that give a feeling of freshness. Also, you wouldn’t want to wear these to the office!

From the August 2022 issue of FHM India.