Miniso is not so Mini
In the world, where one could see online stores mushrooming all across, there’s a chain of retail store which started few years ago and is amongst the top 100 franchise brands today.
Miniso is a brand that has a controversy attached to it since its very origin. Some say it’s a Chinese brand pretending to be Japanese. Co-founded by a Japanese designer Miyake Junya and the Chinese founder Ye Guofu, experts believe that they have used this strategy for marketing their product as ‘quality products’ over other similar Chinese brands selling products at similar prices.
Just in case, those who haven’t visited Miniso yet, it is a lifestyle retailer, offering a range of household goods, cosmetics, stationery, and small utility products. Its USP is its wide variety of products, their use in day-to-day lives and in various daily chores.
Its shelves also display decorative items, t-shirts, accessories, small toys, makeup stuff, glasses and many more things in their stores.
Miniso is a lifestyle retailer, offering a range of household goods, cosmetics, stationery, and small utility products. Its USP is its wide variety of products, their use in day-to-day lives and in various daily chores.
Affordable Fashion
With more than 1800 stores in 60 different countries, Miniso is writing a success story in business trade globally. The company believed to have reached revenue of 700 Crores in the year 2017-2018. And truly, after a year of entering India, it took the Indian retail market by storm and now consider this as one of the biggest markets for themselves. At present, it has more than 120 stores in India and was planning to open many more stores by the end of 2020. But sadly, not much has happened in 2020! Speaking about their pricing, the products are quite affordable considering the kind of quality of it offers. Moreover, the company claims that it constantly cooperates with environmental protection agencies around the globe for producing products that are more environmentally friendly. They have incorporated a lot of products which are made through eco-friendly measures. The store offers products that are bio-degradable and reusable. For example, its tissues are flushable and eco-friendly. It’s vital to take into account such minute details, in order to go really big!
Brands | luxury | onlineshopping | onlinestore | Shopping | storeFrom the January 2021 issue of FHM India.
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